Your weekends are doing the heavy lifting
For big Norfolk groups, your luxurious barn already looks like a weekend favourite. You're hitting top 10 for Apr, May, Jun, Sep, Oct, Nov, Dec weekend searches, and sitting comfortably on page 1 in most of the year.
Your weekend prices are usually within a sensible range of the page 1 median – for example May weekends at £3,069 sit against a £2,158 median, and Nov weekends at £2,766 are close to the £1,955.50 median. That's exactly the sort of pricing that keeps you visible without racing to the bottom.
The pattern is clear: when your weekend pricing hugs the median rather than stretching far above it, you stay high in the rankings and your Norfolk barn is one of the first options big groups see.
One clear opportunity on weekdays
Midweek is where things start to drift. Across the year your weekday prices often sit 50–80% above the page 1 median, and your rankings slide accordingly or disappear when you're not yet priced in.
Look at March weekdays: you're at £2,299 for two nights while page 1 averages around £1,338.54 with a median of £1,255.50. That's an 83% gap, and you're down at rank #32 on page 2 with 80% availability still open.
It's a similar story in Apr and May weekdays, where you're around £2,546 while the page 1 medians sit between £1,428 and £1,455. That gap nudges you to the lower end of page 1 or onto page 2, and guests rarely click that far, so those higher‑priced midweeks simply don't get the same eyeballs as your weekends.
The good news? Hosts who bring weekday pricing a little closer to the page‑1 range often see their rank jump back onto page 1 within 2–3 weeks – and those extra bookings add up fast, especially with your £2.5k+ average midweek value.
Small pricing shifts can unlock big, trackable wins
Your Nov weekends are a great example of price tuning working in your favour. You're at £2,766 versus a £1,955.50 median and still holding a strong rank #8 on page 1 with 100% of that segment showing as available in the snapshot, which suggests guests are happy to pay a premium when the dates and value line up.
Even in Dec weekends, you're at £2,766 against a £1,899.50 median and still sit at rank #5 with 75% availability – a sign that your barn already feels like a go‑to option for festive group stays.
The opportunity is to apply that same thinking to high‑availability weekdays – especially Apr, Jun, Sep, Oct and Nov weekdays at 100% availability – and then track how each adjustment moves your rank, impressions and bookings over the following 2–3 weeks.
We've seen it with our own portfolio and with similar larger countryside places we've helped (around a 20% revenue lift). The same approach that's keeping your weekends strong can work on your high‑availability weekdays too.