Our frustrations became our products - because nothing else solved them.
We built Enquiry Genie to remove hosting friction.
We built Ranking Genie to remove hosting guesswork.
Direct Enquiries
More Profit, More Stress
As our properties grew, direct enquiries increased - which was great: more control, no platform fees, and 15.5% more profit.
But nobody tells you the downside.
Every enquiry meant opening Airbnb, opening your calendar, opening pricing sheets, checking dates and totals (twice… just to be sure), copy-pasting FAQs, rewriting the same message for the 200th time, and hoping you didn't reply too late and lose the booking.
Dinner → pingBedtime → pingWeekends → ping
It wasn't the work that exhausted us. It was the repetition - that constant mental checklist you have to perform every… single… time.
We didn't want to outsource it. We didn't want to hire someone to do it. We wanted to eliminate the mental friction entirely.
That's why we built Enquiry Genie.
Airbnb Was 70% of Our Revenue…
and a Total Black Box
Airbnb made up 70% of our income - but we had no visibility into performance.
We couldn't see why bookings dipped, how many people saw our listing, how often we appeared on page 1, whether our title worked, whether our photos worked, whether pricing hurt visibility, how we compared to competitors, or which changes mattered - and which were noise.
No Analytics.
No Search Console.
No funnel.
No ranking history.
No proof.
Just guessing.
By the time we finally realised bookings were dropping, our long lead time meant it was already too late.
We felt blind.
That frustration became the seed of Ranking Genie.
The Smart Pricing Betrayal
We trusted Airbnb's Smart Pricing. Then we trusted third-party dynamic pricing tools. They all promised "more revenue," "more bookings," and "better optimisation."
But we had no way to prove it.
Bookings dipped. Weekends stayed empty. Our prices looked too high - but the pricing tools insisted: "This is optimal." Deep down, we knew it wasn't.
The truth is:
Dynamic pricing engines optimise price, but they don't optimise visibility - and visibility determines bookings.
We were being priced out of key weekends, pushed down search results, and losing revenue… and had no idea why.
Then came the turning point
Pricing Decisions Are
Ranking Decisions
Once we connected the dots, everything changed:
If pricing engines push too high → visibility drops.
If visibility drops → bookings disappear.
And we only discovered it months later because of our long lead times.
We didn't need more pricing rules. We needed proof. We needed rank feedback. We needed clarity.
So we built Ranking Genie: the missing feedback loop between pricing and performance.
The Transformation
Before
- →Guessing
- →Slow feedback (100+ days lead time)
- →Blind to visibility
- →Priced out of weekends
After
- Clear funnel data
- Feedback in days
- Predictable bookings
- Pricing confidence
With Ranking Genie, we no longer wait months for bookings to see if pricing changes worked. Now we watch: First Page Percentage, Click-Through Rate, Listing Views, Wishlist Adds, Daily Visibility, and short-term conversion signals.
For the first time ever, we could predict bookings 3 months ahead, fix visibility drops before they became booking drops, and control the pricing engine - not the other way around.
Today, we earn more revenue than we did pre-Covid.
That's what clarity does.
The Moment We Realised Other Ranking Tools Don't Actually Work
We tried several ranking tools on the market. We tracked our "listing position." We paid for them. We trusted them.
Then we checked our own booking data.
There was no relationship between our supposed rank and bookings.
None.
Some months we ranked "better" and booked fewer. Other months we ranked "worse" and booked more. It made no sense… until we discovered something no one talks about:
Airbnb Personalises Every Search
Two people searching for the same dates get different properties, in different orders, with different "page 1s."
George searched.
Grace searched.
Two completely different results.
Supposed "page rank" is largely meaningless
Only real guest funnel data matters
The only data that matters is: What your actual guests actually saw
That's why Ranking Genie uses real funnel data instead of relying on your supposed 'page rank'.
The Rulebook We Built Into Ranking Genie
Your bookings are predictable… if you watch the right metrics.
Want more visibility?
Increase your First Page Percentage. Pricing is your strongest lever.
Want more clicks?
Improve your title or photos. Test changes and watch CTR shift within days.
Want more enquiries?
Increase listing views + wishlists.
Want more bookings?
Fix the bottleneck in your actual funnel - not guesswork.
Meet the Founders
George & Grace - The Brother & Sister Team
Hotel owners and hospitality operators turned tech founders.
🏖️ Neverland / Fulham Beach Club
Handled thousands of event enquiries.
🏠 Large Group-Stay Portfolio
Seasonal, competitive, high-stakes properties.
We built Enquiry Genie because we were exhausted.
We built Ranking Genie because we were tired of guessing.
Everything we've learned - every frustration, every mistake - is baked in.
"After the thousandth availability enquiry, you realise the problem isn't the time - it's the friction."
What Makes Us Different
Just automation + simplicity = clarity.
If you take direct bookings, get both products together for maximum impact, or explore our Enquiry Genie and Ranking Genie to see what fits your needs.